Why was my campaign rejected?

Your campaign was rejected because it failed an approval or compliance check — most commonly due to a rejected custom ad template or a rejected reimbursement review.

Most common rejection reasons in the campaign lifecycle

1) Ad template rejected

This happens when your campaign uses a custom ad template and the approver rejects it during the template review.

Typical causes:

• Brand or compliance rules weren’t met (e.g., restricted elements changed)
• Required legal/brand elements are missing or incorrect

2) Reimbursement rejected

This happens after you upload documentation and the reimbursement review is rejected.

Typical causes:

• Missing or invalid documentation (invoice, receipt, proof of action)
• Expense details don’t match what was booked/used
• Required justification is missing

How to confirm the exact reason

1. Go to My workspace → My campaigns
2. Open the rejected campaign
3. Open the campaign’s timeline / comments / rejection notes to see the reviewer’s reason

Important to know

• Rejection can occur at different stages:
• • During ad template review
  • During reimbursement review
• If the status is Info requested, it means your campaign is not rejected — you still have a chance to upload missing info before the deadline.

Updated on: 22/01/2026