Why is my budget different per brand?

Your budget is assigned separately for each brand.

Each brand runs its own co-op advertising program, with different budgets, rules, and time periods.

This is expected behavior and does not indicate an error.

Why budgets are separated by brand

Brands manage co-op funds independently. This means:

• Each brand has its own total budget
• Budget amounts may differ between brands
• Budget types (e.g. Digital, Opening, DM) can vary
• Availability depends on the brand’s program rules

Because of this, your available budget will almost never be the same across brands.

What affects the budget amount per brand

Your budget for a specific brand can differ based on:

• Your dealer agreement with that brand
• Market or regional allocations
• Campaign period (annual, half-year, seasonal)
• Whether budgets are already used, pending, or reimbursed

Some brands may also limit budget usage to specific channels or campaign types.

How to check budgets per brand

1. Go to My budget
2. Select a brand at the top of the page
3. Review the Budget Summary cards for that brand

Repeat this step for each brand you have access to.

Important to know

• Budgets cannot be transferred between brands
• Unused budget from one brand does not increase another brand’s budget
• Rules and approval flows may differ per brand
• Some brands may temporarily show 0 available budget depending on timing or permissions

When to contact support

You should contact support if:

• A brand you work with is missing completely
• Your budget is unexpectedly 0 for a brand you actively advertise for
• You believe your allocation is incorrect

Updated on: 22/01/2026