Which channel should I choose?

Choose the channel based on your campaign goal and what the selected template supports.

Only channels that are allowed for the template and brand will be available to you.

How to choose the right channel

Use this as a simple guide:

• Online / Digital

Best for:

• • quick launches
  • promotions and offers
  • driving traffic or leads
  • flexible budgets and timing
• Social media

Best for:

• • visibility and awareness
  • engaging local audiences
  • short-term promotions
• Print / Offline (if available)

Best for:

• • long-term visibility
  • local branding
  • campaigns with fixed dates

If a channel fits your campaign goal and is selectable, it is allowed.

Why some channels may not be available

You may see fewer channel options because:

• the template supports only certain channels
• the brand has restricted specific channels

Important to know

• Channel availability is brand-specific
• Not all templates work for all channels
• Choosing a channel does not guarantee reimbursement if budget rules are not met

What if you’re unsure

If you’re not sure which channel to pick:

• Start with Online / Digital, or
• Choose the channel recommended by the template, or
• Check brand guidelines or contact support

Updated on: 22/01/2026