What is this platform for?

Overview

This platform is used to manage co-op advertising activities between the brand and its Channel Partners.

It allows you to use your allocated co-op budget to create advertising campaigns, follow brand rules, get approvals, and request reimbursements — all in one place.

The platform replaces manual processes such as emails, Excel files, and offline approvals with a clear, guided workflow.

What you can do on this platform

As a Channel Partner, you can:

• View your available advertising budget per brand
• Create advertising campaigns using brand-approved templates
• Customize ads while staying brand-compliant
• Submit campaigns for approval
• Track campaign and approval statuses
• Download finalized ad materials
• Submit reimbursement requests after campaign execution
• Track reimbursement status and history

All actions are logged and visible to the relevant brand or distributor teams.

What this platform is not

To avoid confusion, this platform:

• Does not automatically publish non-digital ads on your behalf
• Does not increase or change your allocated budget
• Does not replace your marketing strategy or agency

It is a management and compliance platform, not an ad publisher.

Who uses this platform

The platform is shared by multiple roles:

• Channel Partners – create campaigns and use co-op budgets
• Distributors / Brand Teams – review, approve, and manage budgets
• Publishers – assist with ad execution

Each role sees only the data and actions relevant to them.

Where to start

If this is your first time using the platform:

1. Open My Budget to see your available funds
2. Go to Explore → Select template → use template
3. Select a template and follow the step-by-step flow
4. Submit the campaign for approval

The system will guide you through each required step.

Updated on: 21/01/2026