> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://cockpit.help.localyzer.io/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# What is the difference between sponsored campaigns and social posting?

**Sponsored campaigns** and **social posting** use **different campaign templates**.
A single campaign template **does not support both**.

### Sponsored campaigns
Sponsored campaigns are **paid advertisements**.
They:
* use **sponsored campaign templates**
* require a **linked payment method**
* run as paid ads on supported platforms
* are selected from **Explore (regular campaign templates)**
These campaigns are used when you want paid reach and promotion.

### Social posting
Social posting is **organic content publishing**.
It:
* uses **social posting templates**
* does **not** run as paid ads
* publishes posts on your social media pages
* is created from **Explore → Social Posting**
Social posting templates are **separate** and cannot be mixed with sponsored campaigns.

### Key difference
* Sponsored campaigns = **paid ads**
* Social posting = **organic posts**
* Templates are **separate**
* One template supports **only one type**
If you want both, you must create **separate campaigns**.

### Important to know
* Social posting templates are available only under **Explore → Social Posting**
* Sponsored campaign templates appear in the main **Explore** section
* Channel availability depends on the selected template
* If a template is visible, it is supported