What is the difference between sponsored campaigns and social posting?

Sponsored campaigns and social posting use different campaign templates.

A single campaign template does not support both.

Sponsored campaigns

Sponsored campaigns are paid advertisements.

They:

• use sponsored campaign templates
• require a linked payment method
• run as paid ads on supported platforms
• are selected from Explore (regular campaign templates)

These campaigns are used when you want paid reach and promotion.

Social posting

Social posting is organic content publishing.

It:

• uses social posting templates
• does not run as paid ads
• publishes posts on your social media pages
• is created from Explore → Social Posting

Social posting templates are separate and cannot be mixed with sponsored campaigns.

Key difference

• Sponsored campaigns = paid ads
• Social posting = organic posts
• Templates are separate
• One template supports only one type

If you want both, you must create separate campaigns.

Important to know

• Social posting templates are available only under Explore → Social Posting
• Sponsored campaign templates appear in the main Explore section
• Channel availability depends on the selected template
• If a template is visible, it is supported

Updated on: 22/01/2026