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# What is the difference between online and print campaigns?

**Online campaigns** are digital ads displayed on online platforms.
**Print campaigns** are ads placed in physical media such as newspapers or magazines.
They differ in **how they are published, tracked, and reimbursed**.

### Online campaigns
Online campaigns are used for digital advertising.
They:
* are faster to set up
* can be launched and adjusted quickly
* often have **flexible timing**
* are commonly used for ongoing or short-term promotions
Online campaigns are usually easier to track and manage in the platform.

### Print campaigns
Print campaigns are used for physical advertising.
They:
* have **fixed publication dates**
* require final materials before publishing
* cannot be changed once published
* are typically planned in advance
Print campaigns usually require **proof of publication** for reimbursement.

### Key differences at a glance
* **Speed:** online is faster, print requires advance planning
* **Tracking:** online is more dynamic, print is manual
* **Execution:** online runs on platforms, print runs in media outlets

### Important to know
* Budget rules may differ between online and print
* Approval requirements may vary by campaign type
Only options visible in the platform are available to you.