What is the difference between online and print campaigns?

Online campaigns are digital ads displayed on online platforms.

Print campaigns are ads placed in physical media such as newspapers or magazines.

They differ in how they are published, tracked, and reimbursed.

Online campaigns

Online campaigns are used for digital advertising.

They:

• are faster to set up
• can be launched and adjusted quickly
• often have flexible timing
• are commonly used for ongoing or short-term promotions

Online campaigns are usually easier to track and manage in the platform.

Print campaigns

Print campaigns are used for physical advertising.

They:

• have fixed publication dates
• require final materials before publishing
• cannot be changed once published
• are typically planned in advance

Print campaigns usually require proof of publication for reimbursement.

Key differences at a glance

• Speed: online is faster, print requires advance planning
• Tracking: online is more dynamic, print is manual
• Execution: online runs on platforms, print runs in media outlets

Important to know

• Budget rules may differ between online and print
• Approval requirements may vary by campaign type

Only options visible in the platform are available to you.

Updated on: 22/01/2026