> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://cockpit.help.localyzer.io/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# What is a special event campaign?

A **special event campaign** is a type of **special campaign** used for **one-time or non-standard events** that cannot be created using regular templates.

### When to use a special event campaign
Use a special event campaign when you are advertising:
* a local or one-time event
* a special promotion or activation
* an offline activity (e.g. event sponsorship, radio, OOH)
* any campaign that does not fit available templates
These campaigns are typically **event-specific and time-bound**.

### How special event campaigns work
* The campaign is registered as a **special campaign**
* Materials are prepared **outside the platform**
* Campaign details are entered during booking
* The campaign usually requires **manual approval**
* Reimbursement is handled through the standard reimbursement flow
The platform manages tracking, approvals, and reimbursement — not creative production.

### Important to know
* Approval requirements may be stricter
* Review timelines may be longer than template-based campaigns