What does Pending approval mean?

Pending approval means your campaign or reimbursement is currently waiting for review — and no final decision has been made yet.

Where it fits in the campaign lifecycle

In the booked campaign flow, “Pending approval” usually maps to one of these review stages:

• Ad template review pending

Your campaign includes a custom ad template, and it’s waiting for template approval.

• Reimbursement review pending

You uploaded documentation (proof of action), and the reimbursement request is waiting for review.

What happens next

The reviewer can take one of these actions:

• Approve
• • Template approval → campaign moves to Needs proof of action
  • Reimbursement approval → moves to Awaiting reimbursement
• Request more information
• • Status becomes Info requested
  • You upload missing information and resubmit
• Reject
• • Template rejection → Ad template rejected (campaign becomes rejected)
  • Reimbursement rejection → Reimbursement rejected (campaign becomes rejected)

Important to know

• After you upload documentation:
• • If nothing is missing → status becomes Reimbursement review pending
  • If something is missing → status becomes Info requested
• Final payment happens only after approval, when the request is marked as paid and becomes Reimbursed – completed

Updated on: 22/01/2026