> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://cockpit.help.localyzer.io/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# What do these fields mean? (headline, description, CTA)

These fields define **the message and action of your ad**.
They describe **what the ad says** and **what users are encouraged to do next**.

### Headline
The **headline** is the main text of your ad.
It:
* communicates the key message or offer
* is usually the most visible part of the ad
* should be short and clear

### Description
The **description** adds supporting information to the headline.
It:
* provides extra details or context
* helps explain the offer
* may not be required for all campaigns or channels

### CTA (Call to Action)
The **CTA** tells users what action to take.
Common examples:
* Learn more
* Visit website
* Contact us
* Book now
The CTA helps guide user interaction with the ad.

### Important to know
* Field availability depends on the **selected template and channel**
* Some fields may not appear if they are not relevant
* If a field is visible, it can be filled in
* The platform does not apply brand-specific limits to these fields

### Tips
* Keep headlines direct and easy to understand
* Use the description only if it adds value
* Choose a CTA that matches your campaign goal