What do these fields mean? (headline, description, CTA)

These fields define the message and action of your ad.

They describe what the ad says and what users are encouraged to do next.

Headline

The headline is the main text of your ad.

It:

• communicates the key message or offer
• is usually the most visible part of the ad
• should be short and clear

Description

The description adds supporting information to the headline.

It:

• provides extra details or context
• helps explain the offer
• may not be required for all campaigns or channels

CTA (Call to Action)

The CTA tells users what action to take.

Common examples:

• Learn more
• Visit website
• Contact us
• Book now

The CTA helps guide user interaction with the ad.

Important to know

• Field availability depends on the selected template and channel
• Some fields may not appear if they are not relevant
• If a field is visible, it can be filled in
• The platform does not apply brand-specific limits to these fields

Tips

• Keep headlines direct and easy to understand
• Use the description only if it adds value
• Choose a CTA that matches your campaign goal

Updated on: 22/01/2026