> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://cockpit.help.localyzer.io/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Supported Online Advertising Channels

The platform supports the most relevant **online advertising channels** for local and multi-location marketing.
All campaigns are built using **predefined, brand-compliant ad templates**, ensuring consistency, scalability, and fast execution.

## Predefined Ad Templates

All online campaigns are based on **predefined ad templates** provided by the brand or central organization.

**Key characteristics:**

* Templates are created once and reused across campaigns
* Brand guidelines (CI, wording, visuals, legal text) are enforced
* Templates can be **personalized** per location or business unit
* Only compatible templates can be combined in one campaign

Templates define:

* Ad format (text, image, video)
* Layout and structure
* Mandatory and optional content elements
* Channel compatibility

## Google Search

**Purpose:** Capture active demand
Google Search ads reach users who are actively searching for specific products or services.

**Supported ad formats:**

* Text ads (search ads)

**Template support:**

* Predefined text ad templates
* Central control over headlines, descriptions, and extensions
* Localized personalization (e.g. location, services, contact data)

**Typical use cases:**

* Local services
* High-intent offers
* Lead generation
* Branded and non-branded keyword coverage

## Google Display Network

**Purpose:** Awareness and reach
Google Display ads appear across websites and apps within the Google Display Network.

**Supported ad formats:**

* Image ads (display banners)

**Template support:**

* Predefined banner templates
* Central design and messaging control
* Automated image and text personalization

**Typical use cases:**

* Brand awareness
* Local visibility
* Supporting search and social campaigns

## Facebook

**Purpose:** Targeted reach and engagement
Facebook allows precise audience targeting based on demographics, interests, and behavior.

**Supported ad formats:**

* Image ads
* Video ads

**Template support:**

* Image and video ad templates
* Consistent messaging and visual standards
* Localized text and media variations

**Typical use cases:**

* Promotions and offers
* Local brand awareness
* Retargeting campaigns

## Instagram

**Purpose:** Visual storytelling and engagement
Instagram focuses on visual, mobile-first placements.

**Supported ad formats:**

* Image ads
* Video ads

**Template support:**

* Visual-first templates optimized for Instagram
* Reusable layouts for image and video
* Local personalization within defined brand rules

**Typical use cases:**

* Lifestyle-driven products or services
* Brand building
* Engagement-focused campaigns

## YouTube

**Purpose:** High-impact video reach
YouTube enables scalable video advertising across one of the largest video platforms globally.

**Supported ad formats:**

* Video ads

**Template support:**

* Predefined video ad templates
* Central control over structure, messaging, and branding
* Localized elements where applicable

**Typical use cases:**

* Brand awareness
* Explainer or storytelling content
* Reach-driven video campaigns

## Important to know

* All online channels rely on **predefined ad templates**
* Templates ensure brand consistency and operational scalability
* Templates can be reused across multiple campaigns and locations
* Channels can be combined within a single campaign if templates are compatible
* Channel availability depends on brand and account configuration

Predefined ad templates are the foundation for fast, consistent, and scalable online marketing across search, display, social, and video.