Supported Online Advertising Channels
The platform supports the most relevant online advertising channels for local and multi-location marketing.
All campaigns are built using predefined, brand-compliant ad templates, ensuring consistency, scalability, and fast execution.
Predefined Ad Templates
All online campaigns are based on predefined ad templates provided by the brand or central organization.
Key characteristics:
- Templates are created once and reused across campaigns
- Brand guidelines (CI, wording, visuals, legal text) are enforced
- Templates can be personalized per location or business unit
- Only compatible templates can be combined in one campaign
Templates define:
- Ad format (text, image, video)
- Layout and structure
- Mandatory and optional content elements
- Channel compatibility
Google Search
Purpose: Capture active demand
Google Search ads reach users who are actively searching for specific products or services.
Supported ad formats:
- Text ads (search ads)
Template support:
- Predefined text ad templates
- Central control over headlines, descriptions, and extensions
- Localized personalization (e.g. location, services, contact data)
Typical use cases:
- Local services
- High-intent offers
- Lead generation
- Branded and non-branded keyword coverage
Google Display Network
Purpose: Awareness and reach
Google Display ads appear across websites and apps within the Google Display Network.
Supported ad formats:
- Image ads (display banners)
Template support:
- Predefined banner templates
- Central design and messaging control
- Automated image and text personalization
Typical use cases:
- Brand awareness
- Local visibility
- Supporting search and social campaigns
Purpose: Targeted reach and engagement
Facebook allows precise audience targeting based on demographics, interests, and behavior.
Supported ad formats:
- Image ads
- Video ads
Template support:
- Image and video ad templates
- Consistent messaging and visual standards
- Localized text and media variations
Typical use cases:
- Promotions and offers
- Local brand awareness
- Retargeting campaigns
Purpose: Visual storytelling and engagement
Instagram focuses on visual, mobile-first placements.
Supported ad formats:
- Image ads
- Video ads
Template support:
- Visual-first templates optimized for Instagram
- Reusable layouts for image and video
- Local personalization within defined brand rules
Typical use cases:
- Lifestyle-driven products or services
- Brand building
- Engagement-focused campaigns
YouTube
Purpose: High-impact video reach
YouTube enables scalable video advertising across one of the largest video platforms globally.
Supported ad formats:
- Video ads
Template support:
- Predefined video ad templates
- Central control over structure, messaging, and branding
- Localized elements where applicable
Typical use cases:
- Brand awareness
- Explainer or storytelling content
- Reach-driven video campaigns
Important to know
- All online channels rely on predefined ad templates
- Templates ensure brand consistency and operational scalability
- Templates can be reused across multiple campaigns and locations
- Channels can be combined within a single campaign if templates are compatible
- Channel availability depends on brand and account configuration
Predefined ad templates are the foundation for fast, consistent, and scalable online marketing across search, display, social, and video.
Updated on: 29/01/2026
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