> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://cockpit.help.localyzer.io/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Social Media Posting

The platform supports **organic social media posting** with a strong focus on brand consistency, scalability, and ease of use.
Posts can be created either from **predefined templates** or **from scratch using a built-in designer**.

## Predefined Social Post Templates

Social posting can be based on **predefined, brand-compliant templates** provided by the brand or central organization.

**Key characteristics:**

* Templates are created centrally and reused across posts
* Brand guidelines (CI, layout, wording rules) are enforced
* Content can be **personalized** per location or account
* Templates ensure consistent appearance across all posts

Templates define:

* Post format (image, carousel, video)
* Layout and visual structure
* Editable and fixed content areas
* Channel compatibility

## Creating Posts from Scratch

In addition to templates, users can create **custom social media posts from scratch**.

This is supported by an integrated **designer tool** that provides a guided, user-friendly editing experience.

**Designer capabilities:**

* Visual editor for images and videos
* Text and media placement with live preview
* Support for brand colors, fonts, and design elements
* Optimized layouts for Facebook and Instagram

This approach gives users maximum creative freedom while still operating within the supported platform formats.

## Supported Social Networks

### Facebook

Posts can be published directly to connected Facebook Pages.

**Supported post formats:**

* Image posts
* Carousel image posts
* Video posts

### Instagram

Instagram posting focuses on visual, mobile-first communication.

**Supported post formats:**

* Image posts
* Carousel image posts
* Video posts

## Important to know

* Social posting supports **template-based and custom-created posts**
* Facebook and Instagram are currently supported
* Image, carousel, and video formats are available
* Posts can be personalized per location or account
* Channel availability depends on brand and account configuration

Social posting enables consistent, scalable organic communication while still allowing local creativity and flexibility where needed.