Social Media Posting
The platform supports organic social media posting with a strong focus on brand consistency, scalability, and ease of use.
Posts can be created either from predefined templates or from scratch using a built-in designer.
Predefined Social Post Templates
Social posting can be based on predefined, brand-compliant templates provided by the brand or central organization.
Key characteristics:
- Templates are created centrally and reused across posts
- Brand guidelines (CI, layout, wording rules) are enforced
- Content can be personalized per location or account
- Templates ensure consistent appearance across all posts
Templates define:
- Post format (image, carousel, video)
- Layout and visual structure
- Editable and fixed content areas
- Channel compatibility
Creating Posts from Scratch
In addition to templates, users can create custom social media posts from scratch.
This is supported by an integrated designer tool that provides a guided, user-friendly editing experience.
Designer capabilities:
- Visual editor for images and videos
- Text and media placement with live preview
- Support for brand colors, fonts, and design elements
- Optimized layouts for Facebook and Instagram
This approach gives users maximum creative freedom while still operating within the supported platform formats.
Supported Social Networks
Posts can be published directly to connected Facebook Pages.
Supported post formats:
- Image posts
- Carousel image posts
- Video posts
Instagram posting focuses on visual, mobile-first communication.
Supported post formats:
- Image posts
- Carousel image posts
- Video posts
Important to know
- Social posting supports template-based and custom-created posts
- Facebook and Instagram are currently supported
- Image, carousel, and video formats are available
- Posts can be personalized per location or account
- Channel availability depends on brand and account configuration
Social posting enables consistent, scalable organic communication while still allowing local creativity and flexibility where needed.
Updated on: 30/01/2026
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