> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://cockpit.help.localyzer.io/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Planned and Future Advertising Channels

The platform is continuously evolving to support additional advertising channels based on **real customer demand** and changing media usage patterns.
New channels are added only when they provide **clear value**, scalability, and operational fit for local and multi-location marketing.

The following channels are currently **planned or under evaluation**.

## TikTok

**Status:** Planned

**Purpose:** Reach and engage younger, mobile-first audiences
TikTok enables short-form, highly engaging video advertising with strong algorithmic distribution.

**Planned ad formats:**

* Video ads

**Typical use cases:**

* Brand awareness
* Trend-driven campaigns
* Local visibility with authentic video content
* Products and services with strong visual appeal

## Addressable TV (ATV)

**Status:** Planned

**Purpose:** Combine TV reach with digital targeting
Addressable TV allows targeted advertising within traditional TV environments, based on household or audience data.

**Planned ad formats:**

* Video ads (TV spots)

**Typical use cases:**

* Regional or local brand awareness
* Co-op and multi-location campaigns
* Brand-safe, premium environments
* Bridging classic TV and digital marketing

## Connected TV (CTV)

**Status:** Planned

**Purpose:** Digital video advertising on TV screens
Connected TV enables ads on streaming platforms and smart TVs, combining high-impact video with digital targeting.

**Planned ad formats:**

* Video ads

**Typical use cases:**

* High-reach awareness campaigns
* Brand storytelling
* Complementing online video and social campaigns
* Cross-device reach (TV, mobile, desktop)

## Audio Advertising (e.g. Spotify)

**Status:** Planned

**Purpose:** Reach users in audio-first moments
Audio advertising reaches users while listening to music or podcasts, often in low-competition environments.

**Planned ad formats:**

* Audio ads

**Typical use cases:**

* Local brand awareness
* Complementing visual campaigns
* Reaching users during commuting, work, or leisure
* Consistent brand presence without visual attention

## Important to know

* Planned channels are prioritized based on **customer demand**
* Availability may vary by market and brand configuration
* Not all channels are suitable for every business or objective
* Rollout will follow a structured, phased approach

Future channels are added with a clear focus on practical value, operational scalability, and measurable impact for local and multi-location marketing.