Planned and Future Advertising Channels

The platform is continuously evolving to support additional advertising channels based on real customer demand and changing media usage patterns.

New channels are added only when they provide clear value, scalability, and operational fit for local and multi-location marketing.

The following channels are currently planned or under evaluation.

TikTok

Status: Planned

Purpose: Reach and engage younger, mobile-first audiences

TikTok enables short-form, highly engaging video advertising with strong algorithmic distribution.

Planned ad formats:

• Video ads

Typical use cases:

• Brand awareness
• Trend-driven campaigns
• Local visibility with authentic video content
• Products and services with strong visual appeal

Addressable TV (ATV)

Status: Planned

Purpose: Combine TV reach with digital targeting

Addressable TV allows targeted advertising within traditional TV environments, based on household or audience data.

Planned ad formats:

• Video ads (TV spots)

Typical use cases:

• Regional or local brand awareness
• Co-op and multi-location campaigns
• Brand-safe, premium environments
• Bridging classic TV and digital marketing

Connected TV (CTV)

Status: Planned

Purpose: Digital video advertising on TV screens

Connected TV enables ads on streaming platforms and smart TVs, combining high-impact video with digital targeting.

Planned ad formats:

• Video ads

Typical use cases:

• High-reach awareness campaigns
• Brand storytelling
• Complementing online video and social campaigns
• Cross-device reach (TV, mobile, desktop)

Audio Advertising (e.g. Spotify)

Status: Planned

Purpose: Reach users in audio-first moments

Audio advertising reaches users while listening to music or podcasts, often in low-competition environments.

Planned ad formats:

• Audio ads

Typical use cases:

• Local brand awareness
• Complementing visual campaigns
• Reaching users during commuting, work, or leisure
• Consistent brand presence without visual attention

Important to know

• Planned channels are prioritized based on customer demand
• Availability may vary by market and brand configuration
• Not all channels are suitable for every business or objective
• Rollout will follow a structured, phased approach

Future channels are added with a clear focus on practical value, operational scalability, and measurable impact for local and multi-location marketing.

Updated on: 30/01/2026