Can I use co-op funds for radio / OOH?

Yes.

You can use co-op funds for radio and out-of-home (OOH) advertising:

• by using a campaign template that supports these channels, or
• by creating a special campaign if no template is available.

Using templates for radio or OOH

If a campaign template supports radio or OOH:

• the channel will be selectable during campaign creation
• you can choose the required materials as part of the template flow
• the campaign follows the standard booking and approval process

This is the recommended option when available.

Using a special campaign

If no template supports radio or OOH:

• create a special campaign
• register the campaign details and materials
• submit it for approval if required

Special campaigns are used for non-standard or offline formats.

Important to know

• Channel availability depends on the selected template
• Not all brands or budgets allow radio or OOH campaigns
• Approval requirements may be stricter for offline channels
• If a channel is selectable, it is allowed

Updated on: 22/01/2026