Can I run campaigns outside templates?

Yes.

You can run campaigns outside templates by creating a special campaign.

How this works

• Template-based campaigns use templates from Explore
• Campaigns outside templates must be registered as special campaigns
• Special campaigns are used for non-standard formats or materials
• Special campaigns usually require manual approval

The platform manages the campaign and reimbursement process, even when templates are not used.

Important to know

• Special campaigns may have stricter review requirements
• Approval timelines may be longer than for template-based campaigns

When to use a special campaign

Use a special campaign when:

• no available template fits your needs
• you are running a non-standard or external campaign
• you need to register campaign costs for reimbursement

Updated on: 22/01/2026