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# Can I create campaigns myself or only use templates?

You can do **both**.
You can:
* use **brand-approved templates**, or
* create **special campaigns** using **materials prepared outside the platform**.
All campaigns must follow **brand rules and approval requirements**.

### Using pre-approved templates
Pre-approved templates are the **standard and recommended option**.
When you use templates:
* The layout and structure are predefined
* Editing is limited to approved fields
* Brand compliance is enforced automatically
* Approval is often faster
Templates are best for standard, recurring campaigns.

### Creating special campaigns
Special campaigns are intended for cases where templates are not sufficient.
With special campaigns:
* Campaign materials are **created externally** (e.g. by your agency or internal team)
* The platform is used to **define the campaign, budget, and approvals**
* Materials are **reviewed during the approval process**
* These campaigns usually require **manual approval**
The platform manages the process — not the creative production.

### What the platform does (and does not do)
The platform:
* ✅ Manages campaign setup and budget usage
* ✅ Routes campaigns through approval workflows
* ✅ Ensures brand and compliance checks
The platform does **not**:
* ❌ Create custom designs for you
* ❌ Act as a design tool for special campaigns

### Important to know
* Special campaigns are reviewed more strictly
* Approval timelines may be longer

### How to choose the right option
* Use **templates** for speed and simplicity
* Use **special campaigns** only when templates don’t fit your needs
* If unsure, check brand rules or ask support before submitting