Can I create campaigns myself or only use templates?

You can do both.

You can:

• use brand-approved templates, or
• create special campaigns using materials prepared outside the platform.

All campaigns must follow brand rules and approval requirements.

Using pre-approved templates

Pre-approved templates are the standard and recommended option.

When you use templates:

• The layout and structure are predefined
• Editing is limited to approved fields
• Brand compliance is enforced automatically
• Approval is often faster

Templates are best for standard, recurring campaigns.

Creating special campaigns

Special campaigns are intended for cases where templates are not sufficient.

With special campaigns:

• Campaign materials are created externally (e.g. by your agency or internal team)
• The platform is used to define the campaign, budget, and approvals
• Materials are reviewed during the approval process
• These campaigns usually require manual approval

The platform manages the process — not the creative production.

What the platform does (and does not do)

The platform:

• ✅ Manages campaign setup and budget usage
• ✅ Routes campaigns through approval workflows
• ✅ Ensures brand and compliance checks

The platform does not:

• ❌ Create custom designs for you
• ❌ Act as a design tool for special campaigns

Important to know

• Special campaigns are reviewed more strictly
• Approval timelines may be longer

How to choose the right option

• Use templates for speed and simplicity
• Use special campaigns only when templates don’t fit your needs
• If unsure, check brand rules or ask support before submitting

Updated on: 22/01/2026