Can I create a campaign using only one channel, even if the template supports multiple channels?

Yes.

You can create a campaign using only one channel, even if the selected template supports multiple channels.

How this works

• Some campaign templates support multiple channels
• During campaign creation, you can:
• • select only the channel(s) you want to use
  • skip the others

You are not required to use all channels supported by the template.

Example

If a template supports:

• Online
• Print
• OOH

You may choose to:

• run only an online campaign, or
• run only print, or
• combine multiple channels — it’s up to you.

Important to know

• Channel availability still depends on brand configuration
• Budget and approval rules apply per selected channel
• Only selected channels will be included in booking and reimbursement
• Unselected channels are ignored for that campaign

Updated on: 22/01/2026