What is a special event campaign?

A special event campaign is a type of special campaign used for one-time or non-standard events that cannot be created using regular templates.

When to use a special event campaign

Use a special event campaign when you are advertising:

• a local or one-time event
• a special promotion or activation
• an offline activity (e.g. event sponsorship, radio, OOH)
• any campaign that does not fit available templates

These campaigns are typically event-specific and time-bound.

How special event campaigns work

• The campaign is registered as a special campaign
• Materials are prepared outside the platform
• Campaign details are entered during booking
• The campaign usually requires manual approval
• Reimbursement is handled through the standard reimbursement flow

The platform manages tracking, approvals, and reimbursement — not creative production.

Important to know

• Approval requirements may be stricter
• Review timelines may be longer than template-based campaigns

Updated on: 22/01/2026